My name is John McCrudden, I am currently the Senior Associate Director of the MBA Career Management Center at Arizona State University’s W. P. Carey school of business. Previous to ASU, I was an Assistant Dean at Long Island University for 25 years.
CHALLENGE . . . my programs at the W. P Carey school of business are to focus on the career management needs of MBA Alumni and current students in the working professional group from several campuses in Phoenix metro area as well as the Executive Program and an expanding online cohort.
TRADITIONAL APPROACH . . . delivery of programs on weekday afternoons on campus, although well attended, ignored the needs of current students attending class in remote locations in the Phoenix metro area and current students and alumni living in other parts of the country and the world.
RECIPROCITY AGREEMENTS . . . well intended, but miss the mark of the timely offering and accessibility of programs while lacking accountability.
. . . a paradigm shift !
Through a synergy of technologies, student and alumni in the MBA program at Arizona State University increased participation in career workshops by 400% through delivering career programs via live webinars.
"After the first Webinar when a current student from India, three students from three different states and an alum from Virginia attended. . .I knew this was part of the solution for the delivery of job and career information for the 21st Century".
I would like to hear from you , and welcome comments and suggestions on making the service more effective. Connect through the blog or email me at member@uscareerwebinars.com